Berlin, 4 October 2007. More and more European consumers increasingly prefer healthy, ready-to-eat foods – especially fresh fruit and vegetables. Over the past few years, this has resulted in a rapidly growing demand for fresh-cut convenience products. The opportunities for market players in this sector are the main focus of the FRESHCONEX Congress taking place in Berlin on 6 February 2008. In the morning session of the full-day conference, experts will analyse the fresh-cut convenience market and its significance for the food retail sector. In the afternoon sessions, the key theme will be "Fresh-Cut for Food Service".
The Congress will kick-off the inaugural FRESHCONEX trade fair, which starts a day later, running from 7-9 February 2008, and is hosted by Messe Berlin.
The FRESHCONEX Congress is organised by Eurofruit Magazine, the world's leading conference organiser for the fresh produce trade, in cooperation with the United Fresh Produce Association, the international trade association for the fresh-cut convenience sector. The conference is expected to attract 400 top decision-makers from across the fresh-cut convenience world. This event will take place for the first time on 6 February 2008, one day before the opening of the FRESHCONEX and FRUIT LOGISTICA 2008 trade fairs at the Berlin Exhibition Grounds.
FRESHCONEX Business Forum
As part of FRESHCONEX, a business forum in Hall 7.2 will offer a series of brief presentations focusing on the latest fresh-cut convenience industry innovations. These presentations will focus on a different theme each day
7 Feb. Better technology for fresh-cut produce 8 Feb. Better marketing for fresh-cut produce 9 Feb. Better food safety for fresh-cut produce
The latest information on the FRESHCONEX CONGRESS and FRESHCONEX BUSINESS FORUM is available on the Internet: www.freshconex.com (>Congress/ Events).
FRESHCONEX Congress: Programme of events
Wednesday, 6 February 2008, ICC Berlin, Rooftop-Foyer
07:30 – 09:00: Networking breakfast and registration
09:00 – 10:00: Global consumer trends in fresh-cut convenience
Presentations by leading market researchers provide an analysis of the fresh-cut convenience markets in Europe and the USA.
10:00 – 11:00: Networking break
11:00 – 12:30: Adding even more value in fresh cut convenience
Innovative products and special offers are the key growth factors in this market. A presentation and panel discussion with experts from the food retailing and fresh-cut industries will focus on new ways to add momentum to the business.
12:30 – 14:00: Networking lunch
14:00 – 15:00: Global trends in the food service sector
Food service is one of the fastest growing sectors in today's food market. Experts explain the market significance, size and structure.
15:00 – 16:00: Networking break
16:00 – 17:30: Key drivers to develop better sales
What are the major challenges for suppliers who want to take advantage of food service market opportunities? These issues will be discussed in detail by industry experts.
The congress programme will be simultaneously translated into English, French, German, Italian and Spanish.
18:00: Official opening ceremony, FRUIT LOGISTICA 2008, ICC Berlin, Room 2
This press release is also available on the Internet: www.freshconex.com (>Press Info > Press Releases).
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