A veritable world tour of the fresh produce trade

Berlin, 29 November 2007. Take a trip around the entire world of fresh produce! Next year, FRUIT LOGISTICA 2008 will offer an entirely new expo experience to trade visitors from all continents. The new layout makes it possible to take a complete tour of the leading fresh produce trade fair while remaining on one level in the exhibition halls. From 7 to 9 February, the entire logistics chain for fresh produce will be presented in Halls 1 to 25. For the first time, FRUIT LOGISTICA will be accessible via both main entrances of the Berlin Exhibition Grounds, Masurenallee to the north and Jaffstrasse to the south. Targeted planning by fairgoers will enable optimal routes to the exhibitors they plan to visit. The two entrances increase the number of access options for visitors arriving by taxi and public transport. A complete trade fair tour "automatically" passes through all halls, regardless of which entrance is used. The entrance to FRESHCONEX 2008 is Hall 7.2. This new trade show for the fresh-cut convenience sector is held in conjunction with FRUIT LOGISTICA and is integrated into the trade fair tour.

When preparing their trade fair rounds, visitors can select the nearest entrance to meet their individual needs. The exhibitor directory, including halls and stand numbers, is already available online (www.fruitlogistica.com / Exhibitors/Halls / Exhibitiors) and can be used to locate the most convenient entrance. In order to visit specific display stands or country segments at FRUIT LOGISTICA, trade show organiser Messe Berlin recommends the following entrances:

North Entrance (Masurenallee): Halls 8 to 23

These halls include Spain (Halls 14.1 to 18), Germany (Hall 20) and France (Hall 22) along with the Hall Forum ("Kleiner Stern" entrance) and the Exhibitor Forum ("Grosser Stern" entrance).

South Entrance (Jaffstrasse): Halls 1 to 7 and 25

This zone includes the Netherlands (Halls 1 and 3), Italy, (Halls 2 and 4), Latin America (Hall 25) machinery (Hall 6) and FRESHCONEX (Halls 7.2 a and b).

Online ticket purchase to avoid waiting times

The new exhibition grounds layout with its two main entrances offers an additional service. Arriving crowds of visitors are evenly distributed in two areas, especially in the morning. However, to avoid waiting times for on-site registration and ticket purchases – and save money– visitors should purchase tickets to FRUIT LOGISTICA ahead of time. The Online Ticket Service (www.fruitlogistica.com => Visitor Info/ "Buy your ticket") offers tickets at preferential prices: EUR 22 for a one-day ticket, EUR 53 for an event pass. At the gate, a one-day ticket costs EUR 25 and an event pass is available for EUR 60. The price for an event pass including admission to the Fresh Produce Forum is EUR 85. All tickets include a trade fair catalogue, participation in all Hall Forums and admission to FRESHCONEX.

Virtual Market Place helps prepare for the trade show

The FRUIT LOGISTICA Virtual Market Place Internet platform at www.fruitlogistica.com provides more information than ever before. This industry portal for the fresh produce trade features company profiles, products and services from 2,000 exhibiting firms from over 60 countries. Trade visitors, journalists and others interested in the sector can use this service all year round to access detailed information and contact companies directly. FRUIT LOGISTICA visitors also have the option of using an online organiser to directly make appointments with exhibiting companies and plan their trade fair rounds.

Free shuttle bus service to and around the exhibition site

Free shuttle buses provide rapid and reliable transport between Berlin-Tegel Airport and the exhibition grounds. Shuttle bus services are also provided to many of the hotels in Berlin's city centre. New in 2008 is the shuttle service on the exhibition grounds with fixed routes to conveniently take trade fair visitors to their preferred starting point.