International Symposium. Global Trade in Fresh Agricultural Produce with a Focus on the Consumer

This year the international market in fresh agricultural produce is focusing on the consumer. Winning brand names put the consumer at the core of attention. The buyer's demands and needs determine the market and must take precedence over the grower's convenience and marketing chains' needs. Those who know how to satisfy client demands, will lead the global trade in fresh produce. Today's client wants healthier fruits and vegetables. They must be organically grown, or at least without pesticides. Leading fruits and vegetables contain healthy ingredients: antioxidants, vitamins, etc. Consumers insist on convenience, and the industry has to adapt itself to these demands. Flavor, too, is a key factor in the purchaser's decision what to buy. The international symposium will deal with various aspects of these subjects.

09:15 – 09:00 Gathering and Refreshments

9:30 – 09:15 Greetings and Opening Remarks

11:00 – 09:30 International Marketing of the Fresh Agricultural Produce

Mr. Pierre Escodo, Director, Eurofresh Distribution Magazine, Spain

Product Segmentation, "Food Miles" or CO2 savings: How to Fit the Requirements of the European Supermarkets

Mr. Alexey Fomin, Delegate for Russia & Eastern Europe, Eurofresh Distribution Magazine, Russia

The Phenomenon of the Russian Market: How to Approach the Retailers

Mrs. Victoria Leonova, General Manager, "Artes", SoyuzPromContract Group, Russia

Outlook of Fresh Produce from Israel with Approach to the Russian Markets: The Overview From an Importer.

12:00 – 11:00 Bio-Organic Fresh Produce in Global Trade: Today and Tomorrow

Mr. Fabio Piccioli, President, IFOAM AgriBioMediterraneo
Italy

Mr . Guy Rilov, International Coordinator, The Israel Bio-Organic Agriculture Association, Israel

The Organic Principles: A Holistic Approach

12:45 – 12:00 Lunch Break

13:15 – 12:45 Market Oriented R&D of Fresh Agricultural Produce

Prof. Dan Levanon, President of AgroMashov Exhibition, Former Chief Scientist, Ministry of Agriculture and Rural Development, Israel

13:45 – 13:15 Fresh Herbs Production in Israel: A story of Success with a Glance into the Future

Dr. Eli Putievsky, Newe-Ya'ar Research Center, Agricultural Research Organization,
Ministry of Agriculture and Rural Development, Israel

14:15 – 13:45 Market-Focused Breeding

Mr. Ohad Zuckerman, President & CEO, Zeraim Gedera, Israel

14:15-14:30 Concluding Remarks