2,110 exhibitors from 68 countries – 88% from outside Germany
Partner country Morocco with its biggest trade fair presence
45,000 top decision-makers from more than 120 countries expected
1.45 billion tonnes of fruit and vegetables produced worldwide Per capita consumption in Germany: 207.5 kg
(опубликовано 04.03.2008)
Berlin, 06 February 2008 – FRUIT LOGISTICA Berlin 2008, the biggest-ever trade event for the international fresh produce industry, is ready to open its doors. From 7th to 9th February, the key global players and companies from all levels of the produce trade will be in Berlin for the most comprehensive market overview ever presented at a trade fair. Some 2,110 exhibitors (2007: 1,856, +13%) from all continents will be showing products and services from across the entire fresh produce supply chain. A total of 68 countries will be represented in 25 halls at the Berlin Exhibition Grounds, including first-time exhibitors from Latvia, Madagascar and Uruguay. Around 88% of the exhibitors are from outside Germany. The total exhibition space will increase by 12.5% from 72,000 square metres last year to 81,000 in 2008. As one of Africa's leading fruit and vegetable producers and this year's partner country, Morocco will be present at FRUIT LOGISTICA 2008 along with all of the nation's key export companies. Some 45,000 of the industry's top decision-makers from more than 120 countries are expected to attend the three-day trade fair and accompanying conferences. Established in 1993, FRUIT LOGISTICA will be taking place this year for the 16th time in Berlin.
FRUIT LOGISTICA 2008 will be opened on 06 February (6.00 pm, ICC Berlin, Hall 2) by State Secretary Ursula Heinen from the Federal Ministry of Consumer Protection, Food and Agriculture and Moroccan Minister of Foreign Trade Abdellatif Mazouz.
Parallel to FRUIT LOGISTICA, Messe Berlin will be presenting FRESHCONEX 2008, a new trade fair focusing on the rapidly growing market for fresh-cut convenience products in the fruit trade. FRESHCONEX will be held in Halls 7.2a and 7.2b and is full integrated into the FRUIT LOGISTICA rounds.
Comprehensive conference programme
Kicking off the supporting programme is the traditional Fresh Produce Forum (06.02) where the focus this year will be on "New consumer expectations – trends at the point of sale". A total of seven Hall Forums sponsored by FRUCHTHANDEL MAGAZIN (Dsseldorf) will cover a variety of topics: Quality over price – New perspectives in the retail sector (07.02.), European Commission: School Fruit for all? (07.02.), Russia – import goliath and gateway to the East (07.02.), Hidden potential in the supply chain (08.02.), Morocco – trading partner of the future (08.02.), Certification – finding a way through the maze (09.02.) and Innovation in the fresh produce business (09.02.).
Three special awards will be presented to honour outstanding performance in the fresh produce industry: the "Grner Merkur" (06.02), the German Fruit Prize (07.02.) and the FRUIT LOGISTICA INNOVATION AWARD 2008 FLIA (09.02.).
Fresh produce trade in Germany: an 18 billion Euro industry
According to the ZMP (Central Market and Price Reporting Office for Agricultural, Forest and Food Industry Products), nearly 800 million tonnes of vegetables and 650 million tonnes of fruit were produced worldwide in 2006. In cross-border trade of fresh fruit around 10% of the worldwide production of major fruit varieties is sold on international markets. In contrast, only 3-4% of the vegetables produced worldwide are sold internationally. The EU is the world's primary import region for fresh fruit and vegetables, followed by North America, Japan and Russia.
Following a nearly 4% increase in EU fruit production in 2006 to a record-setting 38 million tonnes, the ZMP estimates the fruit crop 2007 to total only 34 million tonnes (EU: 27t). This is the smallest fruit crop in many years. Some losses were caused by late frosts, primarily in Eastern Europe. The volume of citrus fruit harvested in the Mediterranean region was also lower. After a decline in 2006, vegetable harvests increased by 2% in 2007 to 65 million tonnes. In Central Europe, vegetable harvests were at a 10-year high in some countries (including Poland and Germany). Although Spain was the leading exporter of fresh vegetables in 2006/07, the country was unable to match the records set in the 2005/06 season. Sales figures, however, were higher compared to the previous year. The current 2007/08 growing season is marked by a slight decline in vegetable exports. This will most likely be compensated by higher prices.
The fruit crop harvested by market growers in Germany reached a five-year high of 1.4 million tonnes. With a total of 3.4 million tonnes, the market production of vegetables broke the previous record set in 2004. German imports of both fruit and vegetables increased in 2007. This also applies to export figures adjusted to compensate for the import surplus. According to the ZMP, some 2,400 fresh produce enterprises generated sales of 18 billion Euros in Germany in 2006. This figure is expected to increased slightly in 2007. Grower's prices for fruit increased by more than 5% in Germany in 2007. The prices for vegetables declined slightly by around 1%.
Average per capita consumption of fruit and vegetables in Germany is 207.5 kg per year
According to the results of a 2007 GfK consumer survey of fresh produce markets, 27% of all money spent on fresh products goes for fruit, vegetables and potatoes. Next to meat and sausages, these products are amongst the most important in the fresh product groups (sales volume, excluding dairy products, EUR 36 billion in 2007). The GfK consumer research group was commissioned by the ZMP and CMA to analyse the purchases and money spent on fresh fruit and fresh vegetables by private households in Germany in 2007. According to the study, each household purchased 86.0 kilogrammes (2006: 89.7 kg) of fresh fruit at an average price of EUR 1.49 per kg (2006: EUR 1.44/kg). In addition, 63.4 kilos (2006: 63.2 kg) of fresh vegetables were purchased at an average price of EUR 1.91 per kilo (2005: EUR 1.86/kg).
Apples were the most frequently purchased fruit: 20.7 kg per household, followed by bananas (16.9 kg), oranges (10.0 kg), tangerines, clementines and similar products (6.1 kg) and table grapes (4.8 kg). Tomatoes were the most popular in the fresh vegetables category (10.5 kg) followed by carrots (7.8 kg), cucumbers (6.7 kg), dried onions (6.5 kg) and peppers (4.5 kg). The most recent figures from 2005/2006 show that per capita consumption in Germany averages 207.5 kilogrammes of fresh and processed fruit (122.5 kg) and vegetables (85.0 kg).
Visitor information
FRUIT LOGISTICA 2008 Berlin is open daily on 07-09 February from 9.00 am to 6.00 pm. Online tickets (www.fruitlogistica.com => Visitor Info => Tickets) are available at a special price of EUR 22.00 for a one-day ticket and EUR 53.00 for an event pass. At the gate, the price is EUR 25.00 for a one-day ticket and EUR 60.00 for an event pass. An event pass with admission to the Fresh Produce Forum is available for EUR 85.00. All tickets include a trade fair catalogue, participation in the Hall Forum events and admission to FRESHCONEX.
· Two main entrances
The fair grounds for FRUIT LOGISTICA 2008 include 25 exhibition halls on one level. From the North Entrance on Masurenallee, it is easy to reach the halls for Spain
(Halls 14.1 to 18), Germany (Hall 20), France (Hall 22), the Hall Forum (Kleiner Stern entrance) and the Exhibitor Forum (Groer Stern entrance). From the South Entrance on Jaffstrae, it is easy to reach the halls for the Netherlands (Halls 1 and 3), Italy (Halls 2 and 4), Latin America (Hall 25), the machinery exhibits (Hall 6) and FRESHCONEX (Halls 7.2 a & 7.2 b).
· Free shuttle bus service to/from and around the exhibition grounds
Shuttle buses provide quick & convenient transport between Berlin-Tegel Airport and the exhibition grounds. Several shuttle lines provide service to many of the hotels in the city. New in 2008 is the shuttle service on the exhibition grounds with pre-defined routes and stops at five key locations.
· Virtual Market Place simplifies trade show preparation
The FRUIT LOGISTICA Virtual Market Place web platform (www.fruitlogistica.com > Virtual Market Place) provides more information than ever before with details on 2,200 companies from 70 countries. Trade visitors, journalists and other industry insiders can use the Virtual Market Place year round to find out about the different products and services and arrange direct contacts with the company representatives. FRUIT LOGISTICA visitors can also access an online appointment calendar to set up meetings with exhibitors and plan their trade fair schedules ahead of time.
This press release is also available on the Internet: www.fruitlogistica.com
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