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Полное описание отчёта
Subject of research: MARKET OF SAUSAGES AND SAUSAGE PRODUCTS
Goalofresearch: EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2013-2016
Regions of research: RUSSIA, REGIONS OF RF
Basicunitsofresearch:
VOLUME OF RUSSIAN MARKET OF SAUSAGE PRODUCTS
ANALYSIS OF RETAIL SALES OF MEAT PRODUCTS
RAW MATERIALS BASE
PRODUCTION OF SAUSAGE PRODUCTS IN RUSSIA
PRODUCTION OF SAUSAGE PRODUCTS INCLUDING STUFFED
PRODUCTION OF SAUSAGE PRODUCTS OF HEAT TERATED INGREDIENTS
PRODUCTION OF BLOOD SAUSAGE PRODUCTS
PRODUCTION OF SMOKED SAUSAGE PRODUCTS
PRODUCTION OF SALTED, DRIED OR SMOKED MEAT AND BY-PRODUCTS
LARGEST PRODUCERS OF SAUSAGE PRODUCTS IN SEPARATE SEGMENTS
ANALYSIS OF RUSSIAN IMPORT OF SAUSAGE PRODUCTS
ANALYSIS OF RUSSIAN EXPORT OF SAUSAGE PRODUCTS
PRODUCERS’ PRICES FOR SAUSAGE PRODUCTS IN RUSSIA
RETAIL PRICES FOR SAUSAGE PRODUCTS
THE LARGEST PLAYERS OF RUSSIAN MARKET OF SAUSAGE PRODUCTS
STATE REGULATION ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
TRENDS ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
CONSUMERPREFERENCESONRUSSIANMARKETOFFOODS
FORECAST OF DEVELOPMENT OF RUSSIAN MARKET OF SAUSAGE PRODUCTS FOR 2014-2016
The research contains 83 Schedules,62 Diagrams, 127 Tables, 1 Schemes
EXTRACTS FROM THE RESEARCH
RAW MATERIALS BASE FOR PRODUCTION OF SAUSAGES AND SAUSAGE PRODUCTS In 2010 – 2012 production of pork showed positive dynamics in Russia.Thus, in 2012 output volume of this meat type amounted to almost *** ths. tons, that was by 1*% more than in the previous year.
In 2012 productionvolumesofbeefamountedto *** ths. tons, thatwasby 26,1 ths. tonslessthaninthepreviousyear.
PRODUCTION OF SAUSAGE GOODS IN RUSSIA In general meat-processing branch in Russia has been showing positive dynamics since 2010.Herewith in 2010 – 2011 output of sausage goods was increasing by *% - *% per year, then, however, growth rates slowed down.Thus, according to the results of 2012 Russian production of sausage products exceeded *,* mln. tons, that was by *,*% more than in the previous year.
About **,*% ofRussianproductionofsausagegoodsispresentedbyboiledsausages, sausagesandsmallsausages.Smokedsausageproductsalsobelongtothemostimportantcategoriesinthestructureofsupplyofdomesticproductsonthemarket:morethanoneforthofthetotaloutput (**,1%) inRFfallsatthissegment.Share of paste, liver sausages, meat jellies in the structure of Russian production is equal to *,6%.
ANALYSIS OF RUSSIAN IMPORT OF SAUSAGE PRODUCTS During 2007 – 2010 import of sausages and sausage products in physical terms to the territory of RF showed negative dynamics.Thus, in 2010 volume of Russian import of sausages and sausage products amounted to 7,3 ths. tons.
In 2011 theratesharplygrewby *6% duetoincreaseofdemandfortheproducts, importvolumeamountedto *4,3 ths. tons.
By the end of the period researched volumes of foreign deliveries grew by **% more to **,* ths. tons.
In 2012 productsfromtheUSAconstitutedonefifthofthetotalRussianimportofsausage products.Presenceof ***, Latviaand ** constituted **%, 13% and 1*% correspondingly. AggregatepresenceofSpainandtheUkraine - *% and 6% correspondingly - madeupashareproportionaltothem.
Подробное оглавление/содержание отчёта
RESERCH METHODOLOGY. LIST OF SCHEDULES,DIAGRAMS AND TABLES
1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1.Population of Russia
Dynamicsofpopulation
The largest cities
Social standards of living
Economicactivity
1.2.Economicsituation
Dynamics of economic development
Stability of the state budget
1.3.Position of Russia in the world
Share of RF in the population of the world
2. SUBJECTOFRESEARCH:
2.1. Characteristics of sausage products
2.2. Historical reference
2.3. Classifications of sausage products
Classification of sausage products by the type of proceeding and ingredients
Classification of sausage products by All-Russian Classification of Products
Classification of sausage products by Russian National Classifier of Economic Activities
Classification of sausage products by Commodity Nomenclature of Foreign Economic Activity
2.4. Quality and storage requirements for sausage products
3. VOLUME OF RUSSIAN MARKET OF SAUSAGE PRODUCTS
3.1. Dynamics of volume of the market of sausage products
3.2. Import share on Russian market of sausage products
3.3. Dynamics of import share on Russian market of sausage products
3.4. Consumption of sausage products per capita
4. ANALYSIS OF RETAIL SALES OF SAUSAGE PRODUCTS
4.1. Dynamics of retail sales of sausage products by years
4.2. Dynamics of retail sales of sausage products by quarters
4.3. Structure of retail sales of meat products by federal districts
4.4. The largest regions of RF by retail sales of meat products
4.5. Regional structure of retail sales of meat products
5. RAW MATERIALS BASE FOR PRODUCTION OF SAUSAGES AND SAUSAGE PRODUCTS
5.1. Dynamics of Russian production of pork
5.2. Dynamics of Russian production of beef
5.3. Dynamics of Russian production of mutton
5.4. Dynamics of Russian production of poultry meat
6. PRODUCTION OF SAUSAGE PRODUCTS IN RUSSIA
6.1. Dynamics of production by years
6.2. Dynamics of production by months
6.3. Structure of production of sausage products by types
6.4. Production volumes by federal districts of RF
6.5. Structure of production by federal districts of RF
6.6. Production volumes in regions of RF
6.7. Regional structure of Russian manufacture of sausage products
7. PRODUCTION OF SAUSAGE PRODUCTS, STUFFED INCLUDING
7.1. Total production of sausage products, stuffed including
Dynamics of Russian production by years
Dynamics of Russian production by months
Structure of Russian production by types
Production volumes by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Regional structure of Russian production of sausage products
7.2. Production of boiled sausages
Dynamics of Russian production by years
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
7.3. Production of Vienna sausages
Dynamics of Russian production by years
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
7.4. Production of wieners
Dynamics of Russian production by years
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
7.5. Production of shpikachki
Dynamics of Russian production by years
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
7.6. Production of meat bread
Dynamics of Russian production by years
Volumes of Russian production by subjects of RF
Structure of Russian production by regions
7.7. Production of other sausage products
Dynamics of Russian production by years
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
8. MANUFACTURE OF SAUSAGE PRODUCTS OF HEAT TREATED INGREDIENTS
8.1. Manufacture of sausage products of heat treated ingredients in total
Dynamics of Russian production by years
Volumes of Russian production by months
Structure of Russian manufacture of sausage products of heat treated ingredients by types
Volumes of Russian production by federal districts
Structure of Russian production by federal districts
Volumes of Russian production by regions
Structure of Russian production by regions
8.2. Production of pate
Production by years
Volumes of production by federal districts
Structure of production by federal districts
Volumes of production by regions
Structure of production by regions
8.3. Production of liver sausage products
Dynamics of Russian production by years
Volumes of production by federal districts
Structure of production by federal districts
Volumes of production by regions
Structure of production by regions
8.4. Production of meat jellies
Dynamics of Russian production by years
Volumes of production by federal districts
Structure of production by federal districts
Volumes of production by regions
Structure of production by regions
8.5. Production of jellied minced meat
Dynamics of Russian production by years
Volumes of production by federal districts
Structure of production by federal districts
Volumes of production by regions
Structure of production by regions
8.6. Production of brawn
Production by years
Volumes of production by federal districts
Structure of production by federal districts
Volumes of production by regions
Structure of production by regions
9. PRODUCTION OF BLOOD SAUSAGE PRODUCTS
9.1. Dynamics of Russian production by years
9.2. Dynamics of Russian production by months
9.3. Volumes of Russian production by federal districts
9.4. Structure of Russian production by federal districts
9.5. Volumes of Russian production by regions
9.6. Structure of Russian production by regions
10. PRODUCTION OF SMOKED SAUSAGE PRODUCTS
10.1. Production of smoked sausage products in total
Dynamics of Russian production by years
Production by months
Structure of production by types
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
10.2. Production of smoked and cooked sausages
Dynamics of Russian production by years
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
10.3. Production of boiled and smoked sausages (small sausages)
Dynamics of Russian production by years
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
10.4. Production of cold smoked sausages (small sausages)
Dynamics of Russian production by years
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
11. PRODUCTION OF SALTED, DRIED OR SMOKED MEAT AND BY-PRODUCTS
11.1. Total production of salted, dried or smoked meat and by-products
Dynamics of Russian production by years
Dynamics of Russian production by months
Structure of production of salted, dried or smoked meat and by-products by types
Volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
11.2. Production of salted, dried or smoked pork meat
Dynamics of Russian production by years
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
11.3. Production of salted, dried or smoked cattle's meat
Dynamics of production by years
Production volumes by federal districts
Structure of production by federal districts
Production volumes by regions
Structure of production by regions
11.4. Production of salted, dried or smoked pork cuts
Dynamics of Russian production by years
Production volumes by federal districts
Structure of production by fedral districts
Production volumes by regions
Structure of production by regions
12. THE LARGEST PRODUCERS OF SAUSAGE PRODUCTS IN SEPARATE SEGMENTS
12.1. Sausage products (in total)
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.2. Boiled sausages
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.3. Vienna sausages and wieners
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.4. Smoked and cooked sausages
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.5. Hard-smoked sausages
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.6. Smoked meat products
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.7. Sausage products of horse meat
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
12.8. Meat jellies and other sausage products
Production volumes of the largest enterprises
The largest enterprises by sales proceeds
13. ANALYSIS OF RUSSIAN IMPORT SAUSAGE PRODUCTS
13.1. Dynamics of import volumes of sausage products by years
13.2. Dynamics of import volumes of sausage products by months
13.3. Import volumes of sausage products by supplying countries
13.4. Structure of import of sausage products by supplying countries
14. ANALYSIS OF RUSSIAN EXPORT SAUSAGE PRODUCTS
14.1. Dynamics of import volumes of sausage products by years
14.2. Dynamics of import volumes of sausage products by months
14.3. Export volumes of sausage products by countries of destination
14.4. Structure of export of sausage products by countries of destination
15. PRODUCERS' PRICES FOR SAUSAGE PRODUCTS IN RUSSIA
15.1. Boiled sausages (small sausages)
Dynamics of produces' prices by years
Dynamics of produces' prices by months
15.2. Vienna sausages and wieners
Dynamics of produces' prices by years
Dynamics of produces' prices by months
15.3. Smoked and cooked sausages (small sausages)
Dynamics of produces' prices by years
Dynamics of produces' prices by months
15.4. Cold smoked sausages (small sausages)
Dynamics of produces' prices by years
Dynamics of produces' prices by months
15.5. Boiled and smoked sausages (small sausages)
Dynamics of produces' prices by years
Dynamics of produces' prices by months
15.6. Cold dried sausages (small sausages)
Dynamics of produces' prices by years
Dynamics of produces' prices by months
16. RETAIL PRICES FOR SAUSAGE PRODUCTS
16.1. 1 grade boiled sausage
Dynamics of retail sales by years
Dynamics of retail sales by months
16.2. Prime grade sausage
Dynamics of retail sales by years
Dynamics of retail sales by months
16.3. Vienna sausages and wieners
Dynamics of retail sales by years
Dynamics of retail sales by months
16.4. Smoked and cooked sausage
Dynamics of retail sales by years
Dynamics of retail sales by months
16.5. Cold smoked sausage
Dynamics of retail sales by years
Dynamics of retail sales by months
17. THE LARGEST PLAYERS ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
17.1. Ostankino
About
Products assortment
17.2. Company "Dymov"
About
Products assortment and trade marks
17.3. Company "Tsaritsino"
About Company "Tsaritsyno"
History of company's development
Products assortment and trade marks
17.4. "Cherkizovo" Group
About
Products assortment and trade marks
18. STATE REGULATION ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
19. TRENDS ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
20. DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF SAUSAGE PRODUCTS
21. CONSUMERS' PREFERENCES ON RUSSIAN MARKET OF FOODS
22. PROFILES OF THE LARGEST ENTERPRISES MANUFACTURING SAUSAGE PRODUCTS
22.1. "OMPK", OJSC
Reference information
Types of activity
Production volumes
Balance sheet
Profit and loss statement
Cash-flow statement
Financials
22.2. "MIKOYANOVSKIY MEAT PACKING PLANT", CJSC
Reference information
Types of activity
Production volumes
Balance sheet
Profit and loss statement
Cash-flow statement
Financials
22.3. "CHMPZ", OJSC
Reference information
Types of activity
Production volumes
Balance sheet
Profit and loss statement
Cash-flow statement
Financials
22.4. "TSARITSYNO", OJSC
Reference information
Types of activity
Production volumes
Balance sheet
Profit and loss statement
Cash-flow statement
Financials
22.5. "VELIKOLUKSKIY MEAT PACKING PLANT", OJSC
Reference information
Types of activity
Production volumes
Balance sheet
Profit and loss statement
Cash-flow statement
Financials
23. FORECAST FOR DEVELOPMENT OF RUSSIAN MARKET OF SAUSAGE PRODUCTS FOR 2014 - 2016
ABOUT INTESCO RESEARCH GROUP
Перечень приложений
List of schedules:
1. Population of Russia in 2000, 2005, 2010 and forecast for 2015 and 2020, ths. people
2. Dynamics of actual household disposable income in Russia and its annual rate of growth in 2000- 2011*, %
3. Forecast of the dynamics of dependency ratio in Russia in 2011-2031
4. Dynamics of employed and unemployed people in RF in 2006-2010, ths. people
5. Dynamics of unemployment rate in economically active population by federal districts of RF in2006- 2010, %
6. Dynamics of GDP of RF in prices of 2008 in 2001-2011, bln. rubles
7. Investments into the fixed capital of RF in 2002- 2010
8. Surplus/ deficit of consolidated budget of RF in 2006- 2011*, %
9. Dynamics oftotal external debt of RF and its share in GDP in 2001- 2011*
10. Dynamics of structure oftotal external debt of RF by the main segments in 2001- 2010, %
11. Consumer prices index in RF2001- 2011, %
12. Share of RF in population of the world in 2000-2010 and forecast until 2100
13. Share of RF in world GDP in 2001-2011 and forecast for 2012-2016, %
14. Dynamics of volume of Russian market of sausage goods in 2007- 2011,tons
15. Consumption of sausages, sausage goods and delicacies in Russia per head of population in 2007-2012, kg/people.
16. Dynamics of retail sales of meat products in Russia in 2007 - 2012, mln. rubles
17. Dynamics of retail sales of meat products by quarters in 2009 - 2012, mln. rubles
18. Dynamics of Russian production of pork in 2010- 2012,tons
19. Dynamics of Russian production of beef in 2010- 2012,tons
20. Dynamics of Russian production of mutton in 2009- 2012,tons
21. Dynamics of Russian production of poultry meat in 2009- 2012,tons
22. Dynamics of volume of Russian production of sausage goods in 2008- 2012,tons
23. Dynamics of Russian production of sausage goods by months in 2008- 2012,tons
24. Dynamics of production of sausage goods in the largest federal districts of RF in 2008- 2012,tons
25. Dynamics of volume of Russian production of sausage goods (stuffed including) in 2009- 2012,tons
26. Dynamics of Russian production of sausage goods (stuffed including) by months in 2009- 2012,tons
27. Dynamics of production of sausage goods (stuffed including) in the largest federal districts of RF in 2009- 2012,tons
28. Dynamics of production of sausage goods (stuffed including) in the largest regions of RF in 2009- 2012,tons
29. Dynamics of volume of Russian production of boiled sausages in 2010- 2012*,tons
30. Dynamics of volume of Russian production of sausages in 2010- 2012*,tons
31. Dynamics of volume of Russian production of small sausages in 2010- 2012*,tons
32. Dynamics of volume of Russian production of shpikachki in 2010- 2012*,tons
33. Dynamics of volume of Russian production of sausage bread in 2010- 2012*,tons
34. Dynamics of volume of Russian production of other sausage goods in 2006, 2010 – 2012*,tons
35. Dynamics of volume of Russian production of sausage goods of heat treated ingredients in 2009- 2012,tons
36. Dynamics of Russian production of sausage goods of heat treated ingredients by months in 2009- 2012,tons
37. Dynamics of volume of Russian production of paste in 2010- 2012*,tons
38. Dynamics of volume of Russian production of liver sausage goods in 2010- 2012*,tons
39. Dynamics of volume of Russian production of meat jellies in 2010- 2012*,tons
40. Dynamics of volume of Russian production of jellied minced meat in 2010- 2012,tons
41. Dynamics of volume of Russian production of sausages in 2010- 2012*,tons
42. Dynamics of volume of Russian production of liver sausage goods in 2009- 2012*,tons
43. Dynamics of volume of Russian production of smoked sausage goods in 2009- 2012,tons
44. Dynamics of Russian production of smoked sausage goods by months in 2009- 2012,tons
45. Dynamics of volume of Russian production of smoked and boiled sausages in 2008- 2012*,tons
46. Dynamics of volume of Russian production of smoked and boiled sausages (small sausages) in 2010- 2012*,tons
47. Dynamics of volume of Russian production of uncooked smoked sausages (small sausages) in 2010- 2012*,tons
48. Dynamics of volume of Russian production of meat and by-products salted, dried or smoked, in pickle in 2009 – 2012, tons
49. Dynamics of volume of Russian production of meat and by-products salted, dried or smoked, in pickle by months in 2009 – 2012, tons
50. Dynamics of volume of Russian production of salted, dried or smoked pork meat in 2010 – 2012*, tons
51. Dynamics of volume of Russian production of salted, dried or smoked cattle’s meat in 2010 – 2012*, tons
52. Dynamics of volume of Russian production of salted, dried or smoked pork cuts in 2010 – 2012*, tons
53. Dynamics of Russian import of sausage goods in 2007- 2012,tons
54. Dynamics of Russian import of sausage products in 2007- 2012*,ths. dollars
55. Dynamics of Russian import of sausage products by months in 2007- 2012,tons
56. Dynamics of Russian import of sausage products by months in 2007- 2012,ths. dollars
57. Dynamics of Russian export of sausage products in physical terms in 2007- 2012,tons
58. . Dynamics of Russian export of sausage products in cost terms in 2007- 2012,ths. dollars
59. Dynamics of Russian export of sausage products in physical terms by months in 2007- 2012,tons
60. Dynamics of Russian export of sausage products in cost terms by months in 2007- 2012, ths. dollars
61. Dynamics of average producers’ prices for boiled sausages (small sausages) by years in 2010 – 2011, rub/t
62. Dynamics of average producers’ prices for boiled sausages (small sausages) by months in 2010 – November 2012, rub/t
63. Dynamics of average producers’ prices for Vienna sausages and wieners by years in 2010 – 2011, rub/t
64. Dynamics of average producers’ prices for Vienna sausages and wieners by months in 2010 – November 2012, rub/t
65. Dynamics of average producers’ prices for cooked smoked Vienna sausages (small sausages) by years in 2010 – 2011, rub/ton
66. Dynamics of average producers’ prices for cooked smoked Vienna sausages (small sausages) by months in 2010 – November 2012, rub/t
67. Dynamics of average producers’ prices forcold smoked sausages (small sausages) in RF in 2010 – 2011, rub/t
68. Dynamics of average producers’ prices for cold smoked sausages (small sausages) by months in 2010 – November 2012, rub/t
69. Dynamics of average producers’ prices for boiled and smoked sausages (small sausages) by years in 2010 – 2011, rub/t
70. Dynamics of average producers’ prices for boiled and smoked sausages (small sausages) by months in 2010 – November 2012, rub/t
71. Dynamics of average retail prices for smoked and cooked sausages in RF in 2009- 2012, rub/kg
71. Dynamics of average producers’ prices for cold dried Vienna sausages (small sausages) by years in 2010 – 2011, rub/t
72. Dynamics of average retail prices for smoked and cooked sausages in RF by months in 2009- 2012, rub/kg
72. Dynamics of average producers’ prices forcold dried Vienna sausages (small sausages) by months in 2010 – November 2012, rub/t
73. Dynamics of average retail prices for the 1st grade boiled sausage by years in 2009- 2012, rub/kg
74. Dynamics of average retail prices for the 1st grade boiled sausagein RF by months in 2009- 2012, rub/kg
75. Dynamics of average retail prices for the prime grade boiled sausage by years in 2009- 2012, rub/kg
76. Dynamics of average retail prices for the prime grade boiled sausage by months in 2009- 2012, rub/kg
77. Dynamics of average retail prices for Vienna sausages and wieners in RF in 2009- 2012, rub/kg
78. Dynamics of average retail prices for Vienna sausages, wieners by months in 2009- 2012, rub/kg
79. Dynamics of average retail prices for cold smoked sausage by years in 2009- 2012, rub/kg
80. Dynamics of average retail prices for cold smoked sausage by months in 2009- 2012, rub/kg
81. Main categories affecting consumer’s choice of sausage products in 2012, %
82. Dynamics of volume of Russian market of sausage products in 2009- 2012 and forecast for 2013 -2016, tons
83. Dynamics of import share on the market of sausage products in physical terms in 2009-2015*, %
List of diagrams:
1. Import share on Russian market of sausage products in physical terms in 2012, %.
I. ВВЕДЕНИЕ II. ХАРАКТЕРИСТИКА ИССЛЕДОВАНИЯ III. АНАЛИЗ РОССИЙСКОГО РЫНКА МЯСА. ОБЩАЯ ХАРАКТЕРИСТИКА РЫНКА МЯСА 1.1. Понятие 1.2. Показатели социально-экономического развития 1.3. Российская пищевая промышленность 1.4. Влияющие рынки 1.5. Резюме по разделу СЕГМЕНТАЦИЯ РЫНКА МЯСА 1.6. Сегментация Рынка по основным наименованием мяса 1.7. Сегментация Рынка по технологии производства мяса 1.8. Сезонность на Рынке 1.9. Резюме по разделу ОСНОВНЫЕ КОЛИЧЕСТВЕННЫЕ ХАРАКТЕРИСТИКИ РЫНКА МЯСА 1.10. Объем производства 1.11. Объем импорта и экспорта 1.12. Объем и темпы роста Рынка 1.13. Резюме по разделу КОНКУРЕНТНЫЙ АНАЛИЗ РЫНКА МЯСА 1.14. Уровень конкуренции, параметры конкуренции 1.15. Сегментация игроков рынка 1.16. Описание профилей крупнейших игроков Рынка АПХ «Мираторг» ГК «Черкизово» ГК «Агро-Белогорье» Компания «Приосколье» Группа компаний «ПРОДО» АПХ «БЭЗРК-Белгранкорм» 1.17. Резюме по разделу КАНАЛЫ ПРОДАЖ НА РЫНКЕ МЯСА 1.18. Особенности сбытовой политики на Рынке 1.19. Описание розничного сегмента рынка 1.20. Ценообразование на рынке 1.21. Резюме по разделу АНАЛИЗ КОНЕЧНЫХ ПОТРЕБИТЕЛЕЙ РЫНКА МЯСА 1.22. Описание потребителей на Рынке 1.23. Объем потребления на Рынке 1.24. Потребительские предпочтения на Рынке 1…
Маркетинговое исследование представляет собой комплексный анализ рынка мяса и субпродуктов и в частности рынка продукции первичной переработки мяса (туши, полутуши, отрубы). В отчете отражена текущая ситуация на рынке мяса и приведен анализ основных показателей рынка в ретроспективе с 2010 года. Представлено, как отреагировал рынок на такие события как: введение эмбарго, экономический кризис, девальвацию рубля, снижение покупательной способности и другие факторы, оказавшие на рынок значительное влияние в конце 2014 и начале 2015 гг. Проанализирована ситуация на рынке, представлено положение отрасли: состояние и перспективы ее развития. Определены основные показатели рынка: объем, динамика рынка, доля импорта, баланс спроса и предложения, свободные ниши и т.д. Подробно проанализированы и представлены новейшие тенденции и факторы, влияющие на рынок. Отчет содержит анализ российского производства мяса, субпродуктов и продуктов первичной переработки; представлены объем, динамика и география производства в РФ и федеральных округах и регионах РФ по видам/подвидам продукции. Представлен анализ импортно-экспортных операций на рынке за последние несколько лет по видам продукции: свежие и охлажденные туши и полутуши говядины, свинины замороженные туши и полутуши, говядины…
СОДЕРЖАНИЕ 2 МЕТОДОЛОГИЯ ИССЛЕДОВАНИЯ 4 ЦЕЛИ И ЗАДАЧИ ИССЛЕДОВАНИЯ 4 ИНФОРМАЦИОННАЯ БАЗА И МЕТОДОЛОГИЯ ИССЛЕДОВАНИЯ 4 ГЛАВА 1. ВИДЫ И КЛАССИФИКАЦИЯ КОЛБАСЫ И КОЛБАСНЫХ ИЗДЕЛИЙ 5 ГЛАВА 2. АНАЛИЗ РЫНКА КОЛБАСЫ И КОЛБАСНЫХ ИЗДЕЛИЙ 10 2.1. ОБЪЕМ И ДИНАМИКА РЫНКА 10 2.2. ДОЛЯ ИМПОРТНОЙ ПРОДУКЦИИ НА РЫНКЕ 11 2.3. БАЛАНС ИМПОРТА И ЭКСПОРТА НА РЫНКЕ КОЛБАСНЫХ ИЗДЕЛИЙ 12 2.4. БАЛАНС СПРОСА И ПРЕДЛОЖЕНИЯ НА РЫНКЕ 13 2.5 САНКЦИИ НА ВВОЗ КОЛБАСНЫХ ИЗДЕЛИЙ В РФ. ОЦЕНКА НОВОЙ НИШИ ДЛЯ ОТЕЧЕСТЕННЫХ ПРОИЗВОДИТЕЛЕЙ 14 ГЛАВА 3. ПРОИЗВОДСТВО КОЛБАСЫ И КОЛБАСНЫХ ИЗДЕЛИЙ 15 3.1. ОБЪЕМ И ДИНАМИКА ПРОИЗВОДСТВА 15 3.2. СТРУКТУРА ПРОИЗВОДСТВА ПО ВИДАМ 15 3.3. ОБЪЕМ И ДИНАМИКА ПРОИЗВОДСТВА КОЛБАСЫ И КОЛБАСНЫХ ИЗДЕЛИЙ ПО ВИДАМ 17 3.4. АНАЛИЗ ГЕОГРАФИИ ПРОИЗВОДСТВА 18 3.4.1. Географическая структура производства по ФО 18 3.4.2. Региональная структура производства 19 3.5. ОСНОВНЫЕ ПРОИЗВОДИТЕЛИ 22 ГЛАВА 4. АССОРТИМЕНТНЫЙ И ЦЕНОВОЙ АНАЛИЗ 24 4.1. АНАЛИЗ ЦЕН ПРОИЗВОДИТЕЛЕЙ КОЛБАСНЫХ ИЗДЕЛИЙ 24 4.2. АНАЛИЗ ПОТРЕБИТЕЛЬСКИХ ЦЕН 26 ГЛАВА 5. АНАЛИЗ ИМПОРТА КОЛБАСНЫХ ИЗДЕЛИЙ 30 5.1. ОБЪЕМ И ДИНАМИКА ИМПОРТА КОЛБАСНЫХ ИЗДЕЛИЙ 30 5.2. СТРУКТУРА ИМПОРТА ПО СТРАНАМ 31 5.3. ИЗМЕНЕНИЕ ИМПОРТНЫХ ПОСТАВОК КОЛБАСНЫХ ИЗДЕЛИЙ ПОСЛЕ ВВЕДЕНИЯ САНКЦИЙ 33 5.3.1. Условия продуктового эмбарго (группы продукции, страны-поставщики) 33…
